Promotion
Experts in Online Promotion
Web Analytics
It is the professional discipline that helps draw conclusions, define strategies and establish business rules on data in the web environment on which a company exercises control. We can also understand how Web Analytics to the collection of information or data obtained from the Internet, so we get optimum use of the website.
SEO, Web Positioning
SEO, Search Engine Optimization refers to an expert in charge of positioning your web page. It is also known as the natural or organic positioning in the browsers or browsers positioning or search engine optimization. It consists of a group of working techniques and methodologies, which allow improving the visibility of the web sites in […]
SEM, Online Promotion
SEM means Search Engine Marketing or Marketing in browsers and it refers to the managing of the sponsored links or advertising search engines. Marketing in web browsers is a way of marketing on the internet, which seeks promotion in web sites, increasing their visibility through sophisticated tools. Its business model is based on the bidding […]
Dimensions and Metrics
Metrics are individual elements of a dimension, which can be measured as the sum or as a proportion. For example, the dimension CITY can be associated to the metric of population. The data used as a whole can give us specific information related to our objectives.
Online Reputation
It is a matter of prestige or esteem of a person or trademark on the Internet. Unlike a trademark that might be built up through the media, the reputation is made when other people talk about and share their opinions. Therefore, Online Reputation is closely linked to trademark reputation inasmuch the reputation gained from online […]
LinkBuilding
LinkBuilding strategy consists of achieving other web page links to the web page of interest to make the browsers take into account that page relevantly and to settle it in their rankings better.
Comparators
Price comparators are web pages which show always the best offer of a wide variety of many stores; thus, stores working at low cost or making a better offer will succeed in these portals.
Press Releases
It is a written or recorded communication headed to media members with the purpose of broadcasting something newsworthy for journalists. The ultimate objective of press releases is what the audience get through them.
Social Markers
They are some types of social media which allow us to store, classify, and share links and content on the internet from different online media such as web pages, blogs, or online stores. These markers are available to any network users.
Aggregators
It is a type of software to subscribe to news feeds in RSS, Atom formats and other derivatives of XML / RDF. The aggregator collects news and stories posted on the sites chosen web syndication, and shows news or changes that have occurred in these web sources, ie, warns that websites have added new content […]
Affiliates, affiliate marketing
An affiliate is a person or social organization that decides to enroll in social work, or in any civil or business organization, which requires membership in the institution, to exercise rights and make a profit on it. On the Internet there are different websites that promote affiliate programs for profit with the job of promoting […]
eMail Marketing
It is the direct marketing a commercial message to a group of people using email. Entedemos as e-mail marketing email sent to a potential or current customer, therefore, this involves the use of email as a way to send advertisements, etc. Basically its specific sense is used to refer to: Sending emails with the purpose […]
